“You are here. Now, there is no place to go. But home.” The television series Twin Peaks shaped the core identity for DarkLab, a cultural and creative agency. Guided by the organisation’s mission, the digital experience was conceived as a deliberate detour—leading visitors toward disorientation, echoing the surreal path to the fabled Black Lodge. Each interaction became part of an open-ended journey, blurring destination and discovery, leaving the sense that the search itself was the point.